Musey x Ariya
Embracing Natural Dye
Ariya is a woman-owned, sustainable, Sri Lankan brand that truly believes in Slow Fashion & is consciously producing clothing, reviving back the traditional craft of Natural Dyeing. They aim to create aesthetically pleasing pieces for the consumers to embrace comfort, artisanship & all things natural. Ariya inspires to share knowledge & the skill of natural dyeing with artisans in rural areas of Sri Lanka, to work together & follow the ‘One Village-One Product’ concept to encourage the artisans to specialize in different procedures of making the natural dyes or to manufacture the clothing. Ariya hopes to sustain in the Sri Lankan fashion industry as a sustainable fashion brand while taking the country name and its creative essence to the international market.
Art of natural dyeing...
Natural dyeing is an age-old, eco-friendly technique that infuses textiles with captivating hues derived from nature’s own palette.
Unlike conventional synthetic dyes, this process embraces the essence of sustainability by harnessing pigments extracted from plants, minerals,
insects, and other organic sources from kitchen waste. The process itself is an intricate dance, where skilled artisans coax colors from delicate leaves, barks, and roots through time-honored methods.
The alchemy between raw materials, water, and heat releases a symphony of shades, giving birth to fabrics that bear the essence of authenticity.
With an artist’s touch, the dyer transforms textiles into canvases, bringing forward the limelight of sustainable elegance onto the fibers. In the art of natural dyeing, every spot of colour is a homage to the environment, preserving cultural heritage and weaving an ethereal connection between humanity and the natural world.
Fashion in Sri Lanka
The fashion industy has been steadily growning in the past 10-15 years in Sri Lanka. We have a unique blend of traditional and contemporary elements, reflecting the country’s diverse cultural heritage and influences from various regions.
While Colombo, the vibrant city of Sri Lanka keeps evolving with the fashion scene, Local designers and fashion houses have been gaining popularity for their innovative designs that often blend traditional elements with modern aesthetics.
The textile industry is a well established secotr in the apparel industry in Sri Lanka which is a significant contributor to the country’s economy. The textile sector produces a wide range of fabrics, including cotton, silk, batik, and handloom textiles.
In the recent past, more and more local designers & brands are embracing environmentally friendly practices focusing more on promoting fair trade, and supporting artisanal craftsmanship.
The importance of natural dyeing
The natural dyeing technique can be an important craft to the country as it promotes sustainability, supporting the local communities. It allows the dye practicioners align themselves with ethical and environmentally conscious practices, appealing to a growing global audience seeking responsible and culturally rich fashion choices.
Our contribution towards sustainability & circular economy
1. Renewable and Biodegradable Resources: the whole process requires natural renewable resources like plant material and minerals. While our products at the end of the life cycle breaks down naturally without causing harm to ecosystems, reducing pollution and waste. Hence they are biodegradable.
2. Reduced Environmental Impact: minimizes the release of pollutants into the environment, unlike synthetic dyes which involves alot of hazardous chemicals and heavy metals.
3. Preservation of Biodiversity: natural dyeing encourages the cultivation and conservation of diverse plant species, which prmotes the farmers and artisans to cultivate a range of plants for dye extraction, promoting a healthier and more resilient ecosystem.
4. Circular use of resources: we encourage our network of local cafes, shops and supermarkets to use leftover/ kitchen waste to be repurposed as renewable resources for the natural dyeing process. This way it reduces waste
and maximises the utilization.
5. Integration of Sutainable Textiles: Our Natural dyeing process only utilises oragnic and handloom fabrics, adhereing to sustainable principles.
6. Consumer Awareness and Education: The adoption of natural dyeing can raise awareness among consumers about sustainable fashion and the importance of conscious choices.
